We are used to hearing that the roads of Greater Cairo are “cluttered” with billboards and that brands’ visibility and campaigns’ ROI are becoming harder to measure – and they are! With
Following the road works in the North Coast, the OOH scenery of Al Sahel is changing its looks with new signs that have brought modernity to the area – as well as versatility to
With Ramadan in its prime, the roads of Greater Cairo are filled with OOH creativity and best wishes across every district of the city. The billboards feature plenty of Ramadan
With Ramadan approaching fast, we see marketers across Greater Cairo rushing to finalise the last touches of their special marketing campaigns for the holy month. Ramadan is, specially in
2017 was an exciting year for the outdoor media landscape of Greater Cairo. The general occupancy across the city kept well above an average 80%, and some campaigns impacted the market in
The month of June has seen some intensive activity from the Steel Manufacturing Industry on the OOH landscape of Greater Cairo, with Egyptian brands racing against each other launching
Ramadan is round the corner and here at INSITE OOH we are eager to report on all the outdoor media campaigns of the festive season!While brands get busy with the final touches to their
If you have been following our News section lately, you know by now that the month of March has had a good dose of controversial campaigns. Two different brands were forced to
With more than 4.000 large format billboards, The Greater Cairo offers brands the opportunity to reach millions of target customers in a fast, economic and difficult-to-miss way. However,
It happens so often with new advertisers in OOH media, whether they have prior experience working with other media or not. Most advertisers usually get shocked when they know the ....
During the last decade with the rage of the new media (digital, online and social), most experts and specialists thought that traditional ...
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