Commercial International Bank of Egypt CIB has launched an outdoor campaign for the first time this year with an exciting cross-promotion.

With ads that display images of Mac Books, iPads and iPhones, the ad copy invites viewers to buy Apple products from authorized retailers with a special installments program of attractive conditions.

The campaign was launched at the beginning of June and uses uni-poles, double-decker poles and gates across the Greater Cairo.

CIB launches cross-promotion with Apple products-00
CIB launches cross-promotion with Apple products-00

Campaign Credits

Industry: Banking

Brand: CIB

OOH Size: Gate | Large uni-pole

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Country: Egypt

Region: North Africa

Tags: Cross-promotion Campaign | Switch | Tradeline

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