As the admissions season opens at most education institutions across Egypt, Newgiza University (NGU) has taken the chance to reappear on the billboards of Greater Cairo to promote their degree studies.
The ads feature a varied offer of academic colleges, with different slogans and images that help them come to life on the billboards. Along the schools of medical sciences, offered in partnership with UCL – University College London, the campaign also includes ads for the School of Business & Finance, a collaboration with King’s College London.
The campaign started during the last week of June and uses uni-poles, double-decker poles and billboards on strategic locations across the city.
Brand: Newgiza University (NGU)
OOH Size: Billboard | Double-decker Pole | Large uni-pole
Creative Agency: Cyan Creative Boutique
Region: North Africa
Tags: Back-to-School Campaign | UCL | King’s College London
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