University of Canada has hit the roads of Greater Cairo as the first step of their marketing strategy with an OOH branding campaign.

 The new institution has launched an outdoor campaign with ads that  display the coat of arms (logo) and colors of the educational  institution – red and white like the Canadian flag –, with no slogans or  superfluous ad copy. Only text in the ads is the mane and hotline of  the university.

Launched during the first half of July, the campaign  uses uni-poles, lightboxes, double-decker poles, mega signs, T-Poles,  and billboards across the Greater Cairo

U of Canada starts OOH promotion with branding campaign-00U of Canada starts OOH promotion with branding campaign-01
U of Canada starts OOH promotion with branding campaign-00U of Canada starts OOH promotion with branding campaign-01

The Art & Science of OOH

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