Egypt’s Ministry of Health and Population continues its OOH strategy with an ongoing campaign that aims at raising the awareness for detecting uncommon diseases.

Using the same visuals as the previous campaign in October and Essad Younis as the ambassador of the campaign, the ad copy now calls audiences to action with the message “Your chance is now, the blood test and the cure is for free”.

The campaign was upgraded at the beginning of November and uses uni-poles and double-decker poles on selected locations across Greater Cairo.

The Art & Science of OOH

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