French university ESLSCA has hit Cairo’s roads with an OOH campaign to announce their new undergraduate programs.

The Paris-based university, which since its inception in Egypt has been offering post-graduate programs and highly-regarded MBAs, is now adding undergraduate programs to its academic portfolio, as the ad copy informs viewers with straight-forward messaging over branded blue backgrounds.

The campaign was launched at the start of March and can be seen on uni-poles, mega signs and gate combinations on the highest-trafficked roads of Greater Cairo.

ESLSCA announces new undergraduate degrees in Egypt-00
ESLSCA announces new undergraduate degrees in Egypt-00

Campaign Credits

Industry: Education

Brand: ESLSCA University

Advertiser: ESLSCA Egypt

OOH Size: Gate | Mega-Sign | Uni-Pole

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Country: Egypt

Region: North Africa

The Art & Science of OOH

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