Universities of Canada in Egypt (UofCanada) has launched a new OOH campaign to promote their Faculty of Business and Entrepreneurship at the University of Prince Edward Island (UPEI), spreading knowledge and hope on the billboards of Cairo, after their latest outdoor campaign in March.
With a white background and lots of math equations in addition to graphs decorating the billboards, the visuals have two students shinning with a promising look, giving you the chance to be in their shoes and start your journey at the UofCanada. The bottom space contains their website URL along with their hotline to get to know more about the university’s unique programs and specializations.
The campaign started to spread during the first week of June, using uni-poles, double-decker poles and mega-sign in selected locations across Greater Cairo.
Brand: University of Prince Edward Island
Advertiser: University of Canada
OOH Size: Double-decker Pole | Mega-Sign | Uni-Pole
Region: North Africa
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