Following their latest outdoor campaign for Privado, Egyptian tycoon and real estate developer Talaat Mostafa Holding Group keeps slaying the roads of Cairo with their ongoing OOH strategy for 2019 by releasing a new outdoor campaign to reinforce their leading project Madinaty.

Using the same visuals they used in their previous campaign, with 3D residential building models to reflect the elegance of the project; TMG is introducing the city with a golden gate that opens, seeing buildings and pools. As for the ad copy, it informs people that Madinaty is “The address to a classy residence” adding that Madinaty “Opens new doors for new lives”.

The campaign bloomed during the first week of June, using double-decker poles in several locations across Greater Cairo.

The Art & Science of OOH

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