Pact for Development reinforces their vacation project White Bay with an OOH campaign to make sure you spend the time of your life in Sidi Heneish during the summertime, announcing the delivery and launch of their different phases.

The developer is making everybody aware of the project's development by using their familiar gradient background with a coconut to reflect the summer vibes and an ad copy that announces "Delivering Phase 1 now" and the project's logo, while another visual says "Launching phase 3 now", in addition, one more visual has the project's logo in a big white font showed on the same trendy background. 

Appearing during the third week of August, the campaign can be seen on uni-poles, double-decker poles and billboards in various locations across Greater Cairo.

White Bay is delivering and launching multiple phases in Sidi Heneish-00
White Bay is delivering and launching multiple phases in Sidi Heneish-00

The Art & Science of OOH

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