Lebanese hair stylist Mounir to open franchise in Egypt

Renowned Lebanese hair stylist Mounir has launched an outdoor campaign to announce its upcoming opening of a salon in Heliopolis soon.

Following the launch event at the end of June, a new OOH campaign has taken to the streets of Greater Cairo with Large and X-Large uni-poles, as well as Gates, strategically located across the city.

The ads showcase the beauty professional in one of his advert photos, wearing black over a dark background, as well as photos of a blonde model with long hair. Only ad copy is the name and the address of the upcoming salon in Heliopolis.