Egyptian shareholding Company working in the field of public transport under the supervision of the Ministry of Transport since 1998, Go Bus Company has released an outdoor advertising campaign to promote Go Mini on the billboards of Cairo.

To spread knowledge more about their brand with an awareness campaign, Go Mini is specialized in minibusses transportation with an ad copy that introduces their roadmap going across Cairo’s governorates “Dahab, Mansoura, Alexandria and Asyut”. The companies target audience is clearly youth which is shown by the visuals, portraying many young people holding signs with the name of the governorate they are hidden to and behind them are the buses.

Spotted during the first week of February, the campaign was out there displayed on uni-poles, double-decker poles, mega-signs and a butterfly in various locations across Greater Cairo.

Go Bus steps up a gear on an outdoor campaign for Go Mini-00
Go Bus steps up a gear on an outdoor campaign for Go Mini-00

The Art & Science of OOH

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