Transportation App Uber has surprised the roads of Cairo with their outdoor advertising campaign, featuring comedian superstar Mohamed Henedy as their brand ambassador to brand Uber Bus on Cairo’s billboards, following their bus in every station OOH campaign last January.

The multi-channel campaign has made a huge boom in the Egyptian market as a whole, promoting the bus’ features and advantages through the long history of mega-star Mohamed Henedy’s iconic comedy scenes and songs, strongly integrating the TV ad with the OOH well-planned campaign. The ad copy also integrated, stating “مشوار الجامعة كله راحة” and “مشوار الشغل كله راحة” which translates to “The College’s ride is all comfy” and “The work ride is all comfy”, adding “Arrive relaxed”.

The campaign ruled the roads of Cairo with a huge media plan to make sure they did a great coverage, using uni-poles, billboards, and serials of double-decker poles in multiple locations across Greater Cairo.

Uber turns to Mohamed Henedy to promote Uber Bus on Cairo’s billboards-00
Uber turns to Mohamed Henedy to promote Uber Bus on Cairo’s billboards-00

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