The Egyptian Ministry of Health and Population has released out another OOH campaign as part of the huge awareness campaign 100 Million Healthy Lives that are initiated by Egypt’s president in collaboration with the WHO (World Health Organization).

Making a comeback since its latest OOH campaign directed to Egyptian women, the initiative's massive campaign appeared this time aiming for more general scope of audience. It targets elderlies and youth of both men and women to motivate them to adopt a more active and healthier lifestyle, using the campaign’s slogan "Our health lies in our lifestyle" and several pieces of advice to encourage people "Eat healthier food" and stay away from bad eating habits.

The OOH campaign took place on the billboards in the first week of April, appearing on uni-poles, mega-signs, and double-decker poles across multiple locations in Cairo, Egypt.

100M Healthy Lives’ initiatives keep rising on the billboards of Cairo-00
100M Healthy Lives’ initiatives keep rising on the billboards of Cairo-00

The Art & Science of OOH

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