Global Food Industries is releasing a food innovation on the billboards of Cairo to amaze everyone with the 5-minutes Tik Tik Koshary, where you can enjoy your koshary anywhere and at any possible time. 

The invention is seen on an OOH campaign on Tik Tik Foods branded colors, showing the packaging of the famous Indian meal that became one of the main dishes in the Egyptian community, while a boiler appears in the visual to explain that you need to add hot water to get your “Easy to prepare Koshary”, “Koshary in 5 minutes” all written in the Arabic language.

The campaign was out there during the last week of March, using double-decker poles, billboards and uni-poles in different locations across Greater Cairo.

The 5-minute Koshary arrives at the billboards of Cairo by Tik Tik Foods-00
The 5-minute Koshary arrives at the billboards of Cairo by Tik Tik Foods-00

The Art & Science of OOH

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