"The ONLY place to watch Live TV channels in the UAE" as it affirms, Switch TV is spreading the word across the streets of Dubai with an OOH campaign to boost its brand positioning, being available in the palm of your hand "Anytime. Anywhere". And to stir up the audience and evokes them to "Download the Switch TV App" on the go.

Switch TV is an Over-The-Top service (OTT) in the UAE developed by one of the telecommunication pioneers out there, Emirates Telecommunication Corporation, famously known with the brand name Etisalat. It's one of the multiple applications that are run by Etisalat in Emirates. The application grants free streaming with access to hundreds of live TV channels, and delivers an endless variety of TV shows and movies through the offered "OnDemand Packages" that come with pretty high payment flexibility, daily, weekly, or monthly.

The campaign's design arrives with a dominating yellow color associated with the brand identity that usually reflects joy, happiness, and excitement. It appears with two separate copies to employ both English and Arabic languages in the street for guaranteed broad delivery of the message, showing up to let it be known that you can "Watch free live TV channels & blockbuster movies. Anytime. Anywhere".

The OOH campaign was seen on the roads in the last week of March, appearing on bridge billboards over Sheikh Zayed Road, Sheikh Mohammed Bin Zayed Road, and Dubai Marina in Dubai, UAE.

The Art & Science of OOH

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