After introducing The 3 on an OOH campaign last October, BMW is back to Cairo’s billboards to introduce their brand new automobile series the all-new 2020 BMW 2 with an awareness outdoor advertising campaign that vibrates elegantly.
The automobiles launch had to include vibrant vibes of colors that appeared clearly on the billboards, using youthful models to relate to the segmentation of their targeted audience, displaying the car model in a significant blue color, while other visuals have a black background with the name of the series; “The 2” written in a big font.
The campaign was spotted on different combinations of uni-poles and double-decker poles distributed over a limited number of locations in Greater Cairo, Egypt.
Advertiser: Bavarian Auto Group
OOH Size: Double-decker Pole | Gate | Uni-Pole
Region: North Africa
Tags: Awareness Campaign | Product Launch | The 2 BMW Series
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