Innoventures Education lands on Dubai's billboards with an outdoor advertising campaign to bring its full portfolio of schools as school time is ticking after a while of closure due to the pandemic. It's disseminating the fact it's "Holistically empowering students for success since 2005" and announcing that "Scholarships available" at all its schools.

The back-to-school OOH campaign came up with a vividly colored visual, creating an irresistible eye-catching ad for viewers on the road. It uses a sort of a paneled design, placing each school on a different colored panel with a copy giving a hint about each one's unique value while putting up the hotline and call-to-action "800 Enrol" on another panel.

The copy describes Dubai International Academy Al Barsha as an "IB World School" - stands for "International Bachelor" - with an announcement of "Revised tuition fees." Dubai International Academy Emirates Hills and Raffles World Academy emerge declaring "IB World School & BTEC qualification," standing for Business and Technology Education Council. Raffles International School is associated with "UK National Curriculum & BTEC qualification," while Collegiate American School with "American Diploma, AP & IB Diploma Programme".

Raffles Nursery declares "UK EYFS & Montessori," referring to Early Years Foundation Stage, and the Montessori Method that's based on scientific observations and unique learning environment for children, also highlighting its admission from "0-4 years" old kids. At the same time, Raffles Starters announces a "UK curriculum" and "Early Learning Centre," notifying the entry from "3-6 years". 

The outdoor campaign surfaced in the last week of August, appearing on hoardings by Media Activation across Sheikh Zayed Road and Hessa Street in Dubai.

Campaign Credits

Industry: Education

Brand: Innoventures Education

Advertiser: Innoventures Education

OOH Size: Hoarding

OOH Agency: Media Activation

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Creative Agency: Media Activation

Country: United Arab Emirates

Region: MENA

Tags: Awareness Campaign | Dubai | Hessa Street | Sheikh Zayed Road | UAE | United Arab Emirates | Dubai International Academy Emirates | Back to school UAE

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