Following its latest innovation in September, and after it the very first appearance of its latest new brand ambassador, international football player Mohamed Salah, OPPO, has been seen on the billboards of Cairo, repeating its collaboration with the same brilliant ambassador to promote OPPO Reno4.



OPPO is combining white for clarity and blue for trust and quality to work on promoting the newly-launched mobile device, with its “AI portrait | AI-enhanced smart sensor | VOOC flash charge 4.0”, to make sure they highlight “Clearly the best of you”, as mentioned in the ad copy. The visuals show Egypt’s sweetheart holding the device in a casual pose, while other visuals portray the device from all the possible angles there, to magnify its blue mesmerizing gradients and shades, and crown the campaign with Salah’s friendly signature.



The campaign was installed in the second week of September, different combinations and serials of double-decker poles, mega-signs, billboards, and uni-poles all well-distributed across Greater Cairo’s premium locations. The master behind this campaign is OUTSITE OOH Media Agency who has a long successful history with the international mobile devices brand, producing and launching several campaigns that contributed to the glory of the two partners over the years.



You can unveil even more of what we are displaying in this article by visiting MOOH; Egypt and The Emirates’ OOH-dedicated analysis system and Media Intelligence.


[AD] OPPO Reno4 is hitting the roads hard with innovative photography features, presenting AI Color Portrait to function the right saturation of colors in the right places of every picture; each has its own tailored settings. Moreover, the edgy device is known to have a 960fps Smart-Slow Motion with great help from the Reno4 quadruples the number of moments the device’s users can record in a second. Adding two more magnificent features to the table, OPPO is offering the AI-enhanced Smart Sensor to make it easier for them to pick up any phone call while browsing their favorite social media channels with the Smart AirControl, and wisely hide all your popping up messages while someone is trying to peek in your screen with the awesome Smart Spying Prevention feature. For more information about OPPO Reno4, visit https://www.oppo.com/en/smartphones/series-reno/reno4-4g/  


[AD] The widely-known innovative agency, OUTSITE OOH Media is still sitting on the top of optimizing, planning, and distributing the locations of one of the most important brands in Egypt, including OPPO. The agency made sure to install OPPO’s campaign on a set of different prime locations in both the A and B+ classes areas, facing the challenge of launching the campaign in the middle of the month, which is where everybody else is still hanging theirs, but with OUTSITE’s vast network and VIP connections, it was a piece of cake. OUTSITE has also been keen on continuing on the successful pattern of its remarkable combinations that have been gaining many positive reactions from the people of Egypt, putting into consideration the brief given by the international brand, to come up with the best win-win situation in this outdoor masterpiece. Get to know more about your favorite OOH agency through https://outsiteooh.com/  

Campaign Credits

Industry: Mobile Devices

Brand: OPPO

Advertiser: OPPO Electronics Corp

OOH Size: Billboard | Double-decker Pole | Gate | Mega-Sign | Uni-Pole

OOH Agency: OUTSITE OOH Media Agency

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Country: Egypt

Region: North Africa

Tags: Brand Ambassador | Massive Campaign | Mohamed Salah | Product Launch | OPPO Reno4

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