The renowned Toyota has climbed up the billboards of Cairo with an outdoor advertising campaign to introduce the new Toyota C-HR 2021 Facelift, showing on the billboards after a few months since its last OOH campaign in 2020.

The leading Japanese brand has emerged showcasing the new SUV car with its bold, dynamic design and distinctive body shape, promising new standards on the road and calling you to "Leave ordinary behind" with what seems to be truly a bit extraordinary. The C-HR 2021 is made for you to stand out on the road with its edgy coupe-style, complemented by the sportive spoiler, and sharp LED headlights and tail lamps. Available in a collection of exceptional colors as the shimmering Emotional Red and Orange Metallic.

Powered by OUTSITE OOH, the campaign is spread across different destinations that are hot spots in the heart of Cairo, including 6th of October Bridge, Al Mehwar Road, 15th of May Bridge, and Ring Road, surfacing on a variety of standing alone uni-poles, gates of uni-poles, and double-deckers.


 

[AD] Toyota C-HR 2021 arrival on Cairo's billboards proceeds with the Japanese automotive tycoon's success in Egypt. The new car meets the market's preferences for sporty styling with powerful performance, agility, and comfort on the road. It comes with a 1197 Turbo engine and 113HP to deliver the desired intensity while making it fuel-efficient in unison. Balance and safety are pledged with the Vehicle Stability Control (VSC) system, Hill Assist Control, and 7 airbags. And when it comes to comfort, you'll be at ease with the keyless Smart Entry, the spacious boot of 443 liters for your luggage, foldable rare seats, and more soothing features inside. Explore more of what the new Toyota C-HR 2021 is bringing through https://toyota.com.eg/en/model/c-hr.

[AD] The campaign is brought on the roads by the leading outdoor media provider OUTSITE OOH. With an extended portfolio of success stories with Toyota on Cairo's billboards, OUTSITE has always been a key partner for the automotive brand who precisely manage and strategically appoint locations that hit its target accurately, successfully reaching the needed segments and guaranteeing maximum traffic with a high frequency of exposure. You can connect with OUTSITE to execute your campaign through https://outsiteooh.com/contact-us/.

Campaign Credits

Industry: Automotive

Brand: Toyota

Advertiser: Toyota Egypt

OOH Size: Double-decker Pole | Gate | Uni-Pole

OOH Agency: OUTSITE OOH Media Agency

[{"id":3,"name":"OUTSITE OOH Media Agency","slug":"outsite-ooh-media-agency","desc":"OUTSITE OOH enables brands to access the full potential of the Egyptian market by offering creative strategies and innovative geo-positioning as the biggest market in the MENA Region\r\nGreater Cairo offers brands a fertile landscape to raise awareness about their company, their products, and their initiatives. OUTSITE OOH enables brands to access the full potential of the Egyptian market by offering creative strategies and innovative geo-positioning.\r\nWe are a modern think-tank focused on delivering performance-based outdoor campaigns that will maximize your results and inspire action from your target audience.\r\n\r\nhttp:\/\/outsiteooh.com","counter":2468,"created_at":"2019-02-22 12:33:36","updated_at":"2022-10-06 01:27:55","deleted_at":null,"is_active":1}] [{"id":3,"name":"OUTSITE OOH Media Agency","slug":"outsite-ooh-media-agency","desc":"OUTSITE OOH enables brands to access the full potential of the Egyptian market by offering creative strategies and innovative geo-positioning as the biggest market in the MENA Region\r\nGreater Cairo offers brands a fertile landscape to raise awareness about their company, their products, and their initiatives. OUTSITE OOH enables brands to access the full potential of the Egyptian market by offering creative strategies and innovative geo-positioning.\r\nWe are a modern think-tank focused on delivering performance-based outdoor campaigns that will maximize your results and inspire action from your target audience.\r\n\r\nhttp:\/\/outsiteooh.com","counter":2468,"created_at":"2019-02-22 12:33:36","updated_at":"2022-10-06 01:27:55","deleted_at":null,"is_active":1,"pivot":{"article_id":4232,"agency_id":3}}]

Country: Egypt

Region: North Africa

Tags: Awareness Campaign | Toyota C-HR

The Art & Science of OOH

Back To Top Arrow