The Japanese automaker, Toyota, has launched another outdoor campaign in the streets of Cairo to introduce the minibus vehicle Toyota HIACE, showing up in parallel to its running campaign for the new Toyota C-HR.




Following its last OOH presence, the Toyota HIACE has turned up once again on the billboards to showcase this year's model, announcing "The authentic Toyota HIACE with a starting price EGP 555,000". The 12-seater HIACE is designed with bold quality to meet the standards of long trips and spacious storage room, while equipped with top safety technologies as the active and passive safety systems that lessens damage in case of any friction, not to mention the Hill-start Assist Control for elevated areas.

The outdoor media plan was manage by the renowned OOH provider, OUTSITE OOH, spreading across several areas in Cairo to accurately reach the targeted segment needed, appearing on uni-poles and uni-poles gates in Nasr City, Al Mehwar Road, and Ring Road.

[AD] The Toyota HIACE has always been the first choice for drivers' long trips, used for multiple purposes by individuals and companies all over Egypt. The vehicle is available in three different models; The HIACE Van, HIACE Standard, and HIACE Full Option. It give you top performance on the road regarding stability and power, featured with a 2755cc turbo diesel engine and 6-speed transmission, providing a fuel-efficient consumption and comfortable long trips. Discover more about the Toyota HIACE through https://toyota.com.eg/en

[AD] OUTSITE OOH has been a long-time partner of Toyota, managing its OOH media plans across Cairo with on-point execution of locating the campaigns according to the strategy required. It made sure that this campaign is placed in destinations that have the biggest traffic by the targeted segment of the HIACE users, spread in a specific frequency that ensures not missing the announcement by any means on the road. Contact OUTSITE OOH and execute your campaign through https://outsiteooh.com/contact-us/   

Campaign Credits

Industry: Automotive

Brand: Toyota

Advertiser: Toyota Egypt

OOH Size: Gate | Uni-Pole

OOH Agency: OUTSITE OOH Media Agency

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Country: Egypt

Region: North Africa

Tags: Awareness Campaign | Toyota Hiace

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