Innoventures Education takes over Dubai's major OOH scene, raising awareness on the multiple academies and curriculums provided by the educational institution. Innoventures Education's last appearance on UAE's billboards emphasized on Collegiate International School and its principled American Curriculum, however, Innoventures Education is back on billboards, stronger than ever, establishing the fact that the school aims to provide "World Class Education" and to empower and provide students with a holistic, comprehensive, and international standard education approach to prepare students for success in an ever-changing world.

The school's core values are also indirectly reflected in the advert which have to do with; achievement, innovation, intellectuality, collaboration, and integrity. The ad copy first highlights the "IB World Schools with a Legacy of Success" and these include; Dubai International Academy (DIA) at Al Barsha, and Dubai International Academy at Emirates Hills. The ad copy then highlights the Global IB School for World Leaders, RAFFLES World Academy. The campaign also includes RAFFLES International School which identifies as an institution for "British Education for Global Learners". Innoventures Education also provides RAFFLES Nursery which is described as "45 Days – 4 Years Individualised Holistic British Education" and finally, Collegiate International School which is a "Unique American & IB School Driven by Innovation and Success". 

The campaign is a relatively new one that was released during the third week of August and distributed across limited OOH spots across Dubai. 

The Art & Science of OOH

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