IKEA has opened its second branch in Mall of Arabia in the 6th of October City and has dropped a massive OOH campaign across Greater Cairo. The worldwide home furniture company that offers consumers affordability, style, and comfort have come a long way since their modest origins, but their key mission has remained the same: to make everyday life pleasant for as many people as possible. The renowned furniture and interiors retailer by Al-Futtaim Group previously launched an outdoor campaign spreading the news about its Mall of Arabia branch, however, IKEA is back on billboards with an updated and even more exciting campaign featuring more details, as well as a promotional aspect with reduced prices. 

With its wide range of exceptional home furniture, which is preferred and loved by the masses due to its unique designs, convenient movability, and self-made carpentering, the prominent IKEA has been considered a landmark visited by a large segment of Egypt's population at its first and most famous branch in Cairo Festival City. IKEA has climbed up the billboards making it known that a new landmark in the heart of 6th of October City is now available at Al-Futtaim Group's popular destination, Mall of Arabia. 

The OOH campaign highlights that IKEA is currently offering "New Reduced Prices" and underlines that the department offers "More Than 8000 Products from Your Least Needed Necessities, To Your Most Needed Ones" and this ad copy is bound to excite consumers to visit the new store. The advert uses two main colors; light blue and baby pink, for the overall theme and background of the campaign. Light blue is a peaceful, calming color and it is associated with trustworthiness and reliability. Light blue's gentle appearance means it is particularly likely to make an impression on the roads. On the other hand, baby pink is a hue of light red and is typically associated with love, softness, kindness, nurturance, and compassion.

The blue-themed billboard shows the product "VIKFJARD" which is a small towel for only "29EGP" as well as a cupboard set "PAX/TYSSEDAL" which was priced last year for "14,550EGP" and now costs "13,350EGP". The pink billboard shows another cupboard set "PAX/BERGSBO" which was previously priced for "10,850EGP" and now has a new reduced price of "10,550". The advert also displays cup code "DYRGRIP" which was sold for "79EGP" and is now only for "49EGP". This enticing ad campaign encourages customers to not miss out on the amazing deals at IKEA's branch in Mall of Arabia. 

To uncover extra details on IKEA's campaign, visit Monitoring Out-of-Home (MOOH), Cairo's dedicated media intelligence company and analysis system that will provide information regarding campaign types, kinds, budgets, locations, media plans, and more.

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