Known for their support towards the Egyptian Squash community for years, Commercial International Bank (CIB), has launched a new outdoor campaign letting the masses know that they are the main sponsors for the CIB Egyptian Squash Open 2021 for both men and women. The tournament will be held from the 10th to the 17th of September according to the ad copy. CIB has always been behind our Egyptian National Team, sponsoring it since 2017, and the bank is currently promoting what they call "CIB Squash Team" through multiple OOH campaigns

The CIB Egyptian Squash Open Men & Women PSA Platinum Event is an event with a total prize money of $590,000. The campaign consists of two main visuals; one which portrays male squash athletes, and another which portrays female squash athletes. All the athletes are aesthetically photographed in a triangular positioning as an inspiring pyramid of Giza stands in the background giving an empowering vibe that is bound to make the masses feel proud of the youth champions of Egypt. 

The ad copy also reflects that the tournament is "Under The Auspices of; The Egyptian Ministry of Youth and Sports and The Egyptian Ministry of Tourism and Antiquities. The campaign also informs audiences that the event is "Presented by IEVENTS Events Management", and that the event is in partnership with PSA World Tour Platinum and DUNLOP. It is also highlighted that "Official Radio Partners" include; Nile FM and Nogoum FM, while the official automotive sponsor is HYUNDAI. CIB's brand positioning revolves around its slogan "The Bank to Trust'' especially due to this event's Gold Sponsor; The Waterway Developments, along with Official Media Partner ON Time Sports, and last but not least, Silver Sponsor; KAPCI Coatings. 

To uncover more on CIB's campaign visit Monitoring Out-of-Home (MOOH), the dedicated media intelligence agency and analysis system active in Cairo and Dubai, to uncover more on campaign details such as; media plans, budgets, types, kinds, locations, and more. 

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