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A Glamorous Aura Envelopes Cairo’s OOH Scene with Zendaya’s Stunning Appearance, Promoting IDÔLE from LANCÔME PARIS

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A Glamorous Aura Envelopes Cairo’s OOH Scene with Zendaya’s Stunning Appearance, Promoting IDÔLE from LANCÔME PARIS

The international star and feminine sensation, Zendaya, has taken over Cairo’s billboards, in an impressive OOH campaign for the new fragrance from LANCÔME PARIS; IDÔLE.
IDÔLE by Lancome is a Chypre Floral fragrance for women that was launched in 2019, and was created by the Malaysian international perfumers Shyamala Maisondieu, Adriana Medina-Baez, and Nadege le Garlantezec. The top notes are Pear and Bergamot; middle notes are Turkish Rose, Rose de Mai, and Indian Jasmine, with base notes are White Musk and Vanilla.

Zendaya is featured on the billboards wearing a gentle dress that matches the color of the IDÔLE bottle, giving a fashionable look to the entire ad.
The 25 years old star began her career as a child model and backup dancer. She rose to mainstream prominence for her role as Rocky Blue on the Disney Channel sitcom Shake It Up. Her popularity skyrocketed after her starring role in Spiderman: Homecoming, as the titular hero’s love interest.

Her slender figure and delicate yet daring look make her the perfect fit for the stunning campaign from LANCÔME PARIS.

The visuals remain simple, sticking to the same color scheme of the actress’ dress and the bottle’s liquid, giving a sense of harmony and coherence. The ad copy states the name of the brand and the perfume and indicates that this is a new fragrance.

To uncover extra details on Arkan Palm's campaign, visit Monitoring Out-of-Home (MOOH), Cairo's dedicated media intelligence company and analysis system that will provide information regarding campaign types, kinds, budgets, locations, media plans, and more.

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