The Egyptian Ministry of Health & Population has been active on the Egyptian OOH scene recently, with its last campaign landing not so long ago, encouraging citizens to donate plasma. Now they’re back on the OOH landscape with a female wellness campaign, as the revered star Magda Zaki is presented as the campaign’s ambassador, promoting the ministry’s initiative to diagnose and treat many female-related ailments, such as; breast cancer, diabetes, blood pressure, obesity, and reproductive health in general.
The actress’ pedigree as a mother figure suits the gentle ad tremendously, as it highlights how she works as a representative of all Egyptian women, whether they’re mothers, daughters, wives, or young girls. They can all flock to her warm smile, and just as children obey their mother’s advice, they’d follow her lead to achieve better health.
The ad uses a gentle, lightly colored background, with Magda Zaki taking the spotlight. The rest of the billboard is dedicated to the ad copies that indicate that this is part of the President’s initiative to support the health of Egyptian women, and - in an inspiring sentence - state that Egyptian women are Egypt’s health. Enveloping the actress from above and below is a blue frame that shows that this whole initiative is happening for Magda Zaki and all the Egyptian women. The logos of The Ministry of Health & Population, as well as the worldwide health organization, are visible on the ad, indicating the official support behind such an important campaign.
Curious about this mysterious OOH campaign from The Ministry of Health & Population? You can visit Monitoring out-of-home (MOOH), the dedicated OOH media intelligence company and analysis system in Cairo and Dubai, to know the campaign’s budget, types, kinds, locations, and more.
Brand: 100 Million Healthy Lives
Advertiser: The Ministry of Health & Population
Region: North Africa
Tags: 100 Million Healthy Lives | Awareness Campaign | The Ministry of Health & Population | Brand Ambassador | Magda Zaki
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