IWAN Developments hit Cairo’s OOH scene in late 2020 and they’re back again now with The Axis; their gorgeous real estate project. The Axis is conveniently positioned in West Cairo, and functions as a lovely refuge from the hustle and bustle of the city, surrounded by natural flora and tranquil vistas.

The Axis is a cutting-edge residential development project envisioned as a private suburb for individuals seeking the healing powers of nature without sacrificing the comforts of modern amenities, including a community house, a large bike lane, 24-hour security, a BBQ space, an interactive landscape, and state-of-the-art gyms.

With an air of mystery, the billboards don’t reveal a lot of information about the campaign to pull people in using only their cutting-edge visuals. The brand entices them again by saying “A Shortcut to a Masterful Life”. Smartly utilizing the X in the word “Axis”, they transformed it from 2D to 3D by placing shadows and borders with a shot of a man riding a bike inside of it. The other visual similarly uses this structure, but it’s coated with a bright blue instead of white and the “X” contains a tennis racket laying down in a court. 

For those looking to go deeper into The Axis’ OOH campaign, find out the OOH types, kinds, media plans, budget, and locations by visiting Monitoring Out-of-home (MOOH), Cairo’s dedicated OOH media intelligence company. 

Campaign Credits

Industry: Real Estate

Brand: The Axis

Advertiser: IWAN Developments

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Country: Egypt

Region: North Africa

Tags: Awareness Campaign | West Cairo | Iwan Developments

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