BMW, the German multinational corporate manufacturer of luxury vehicles, has returned once again to the billboards of Dubai after their last OOH campaign. This time, the brand is promoting its fully electrically powered vehicle; the BMW ix, with a digital out-of-home campaign (DOOH), that has taken over the landscape.

The vehicle is flaunted speeding across the roads, sporting a vivid crimson color, and brandishing the statement “Pure Electric Performance”, emphasizing the car’s electric nature.

The state-of-the-art car is powered by cutting-edge 5th Generation BMW eDrive technology and a fully electric all-wheel-drive system, thus it delivers powerful acceleration from a standstill, going from 0 to 62 mph in 6.1 seconds. This Sports Activity Vehicle comes available in two distinguished models: the BMW iX xDrive40 and the BMW iX xDrive50.

The ad copy also encourages audiences to “Reserve Yours Today”, further attracting potential customers to get their hands on this stunning vehicle.

This campaign is a new one that soared in the first week of November on Digital Screens & Hoarding Billboards in Dubai.

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