DU makes a significant appearance on Dubai's major DOOH and OOH scene announcing their Flexi and fastest 5G network in the UAE. DU's previous appearance on billboards was last October when the leading telecommunications operator announced the "Oh. So. Pro" device and plan pack entices on iPhone 13 Pro. Du also made a prior appearance in September showcasing the brand's next leap forward towards 5G and more advanced internet services. 

The pioneering telecommunications operator is back once again on Dubai's OOH and DOOH scene promoting "UAE's fastest 5G network" with a creative visual using blue and purple tones that reflect credibility, royalty, tranquility, and security. Du also sends another message to the audience with seperate visuals that highlight that du is offering "50% OFF" promoting "Half a year on us with Prepaid Flexi", using the consistent blue and purple tones for the campaign. These colors have a calming effect on the body and they are uplifting and inspiring. 

The campaign is a relatively new one that was spotted on Dubai's main advertising spots during the second week of November and was widely distributed as Bridge Billboards, Digital Screens, Mega Coms, and Uni-Poles. 

The Art & Science of OOH

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