Smeg and Better Life rise on UAE's billboards with a new awareness and branding campaign that promotes the most luxurious home furnishing. The campaign uses a very simplistic and professional approach for raising awareness on the home appliances offered by Smeg, in partnership with Better Life. Better Life is a home to the world's leading brands in kitchen appliances with a wide range of over 400 products from more than eight international brands that include Smeg. 

The OOH campaign portrays Smeg's 50's style collection that consists of colourful small and large appliances with soft outlines and the most advanced technology. The visual showcases a refrigerator along with a red Smeg Combination Cooker and Oven that are elegantly set against a dark background. The campaign uses the main tagline "SUPERIOR PERFORMANCE LUXURIOUS FINISH", portraying Smeg's main logo as well as Better Life's logo, representing the partnership between the two firms. 

The campaign is a relatively new one that was released during the first week of November and was distributed across limited OOH spots in Dubai city as Uni-poles. 

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