The car-hailing company, Uber, has climbed up Dubai's OOH arena to announce its cooperation with Expo 2020 Dubai's official payment technology partner, Mastercard, giving away discounted trips to Mastercard users' during the world's greatest show.     

The ad visuals host the Mastercard logo in the background, showing that customers can avail of two discounted trips and add the promo MCEXPODUBAI by using Mastercard to pay for the ride. In other words, customers can get 20% off 2 trips to and from Expo 2020 Dubai, where the discount for the second trip will be added automatically to the visitor’s account after the first trip, available till March 31, 2022.   

The campaign was seen in the first week of December in a limited location on Bridge billboards in Dubai.

The Art & Science of OOH

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