Gucci Flora Spreads The Vibrant Aroma of “Gorgeous Gardenia” All Over Dubai’s Billboards

Gucci Flora released an OOH campaign advertising their limited edition scent “Gorgeous Gardenia”. The fragrance collection Gucci Flora is among many in Gucci’s women’s collection. 

Gucci Flora Gorgeous Gardenia relaunches with a new Eau de Parfum in a larger, expanded packaging. The joyous floral hallmark of the Gardenia flower has been revered since the dawn of time and is supposed to be employed in elixirs and mystical potions. The exquisite White Gardenia note is mixed with solar Jasmine Grandiflorum Absolute, taking cues from its mystical power. A vivacious Pear Blossom accord introduces the current floral trademark, while a touch of Brown Sugar accord gives a subtle sweetness to the sillage.

The perfume bottle stands proud on the visuals, in the midst of a floral jungle full of vibrant and multi-colored flowers. The colors on the billboards is so vivid that it seems almost real and tingles consumers’ senses. The scent is housed in a new, elongated pink lacquer glass container, manufactured partially from recycled glass, with a gleaming gold top, inspired by Alessandro Michele's concept.

The limited campaign struck Dubai in the fourth week of December, in Digital Screens