SC JOHNSON & SON INC. has launched an OOH advertising campaign on the billboards across Cairo's roadways, spotlighting the world's number one baby and child care brand, Johnson's Baby Egypt that was seen gripping the OOH platform, involving the beautiful actress Donia Samir Ghanem in the campaign as a spokesperson of the brand.
The campaign’s graphics display Johnson’s Baby Shampoo bottle on a striking yellow-themed background, hosting some scribbles and doodles that adds to the whole ad a joyful vibe of childish whimsy. The brand has been developing for 125 years by delivering to you and your child the safest products which are 100% gentle; free from sulfates, dyes, and parabens.
On the other hand, the ad visual features the beloved actress Donia Samir Ghanem, as choosing her to be the face of the brand was a smart choice, since the multitalented Egyptian artist is loved by kids, which is considered one of the greatest blessings any artist can have. In addition, she is well-known for her participation in several campaigns that were about children in cooperation with UNICEF Egypt, as one of UNICEF Egypt’s ambassadors.
To find out more about SC JOHNSON & SON INC.'s campaign, check out Monitoring Out of Home (MOOH), the dedicated media intelligence agency and analysis system active in Cairo & Dubai, which will provide you with details regarding campaign types, kinds, locations, budgets, media plans, and more.
Industry: Cosmetics & Personal Care
Brand: Johnson Baby Egypt
Advertiser: SC Johnson & Son Inc
Region: North Africa
Tags: Awareness Campaign | Brand Ambassador | Branding Campaign | Donia Samir Ghanem | SC Johnson & Son Inc | Johnson Baby Egypt
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