Real estate moguls M Squared bombard Cairo’s billboards with their new project Trio, only a month after its last OOH campaign with the same message. This reinforced their vision and helps people adapt and get familiar with their brand. M Squared Developments provides the public the impression of contemporary living in New Cairo with a unique concept and experience. 

The ad copy "TRIO Welcomes You Home" as well as "Delivering Now" are utilized on the visuals, inspiring a call to action in the audience who view the ads and are called to take note of it due to its daring red color and contrasting navy. Some of the images emphasize that the picture of the attractive residences is a "Real Photo," which is sure to pique customer curiosity. The brand is bringing the refined compound back to the OOH scene with a simplistic, yet bold theme to depict the spirit of the designers, who have consistently brought different conceptual and minimalistic design concepts. 

Curious to know more about M Squared Development’s  most recent campaign? Check oout Monitoring Out-of-home (MOOH), the dedicated media intelligence company and analysis system in Cairo and Dubai, to know the campaign’s budget, types, kinds, locations and more. 

The Art & Science of OOH

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