The automotive brand Infiniti rises on Dubai's OOH scene to promote their QX80 model and wish people a blessed Ramadan. The last time the brand appeared on the OOH scene was to flaunt the QX55 model.
On the visuals, Infiniti wishes people "Ramadan Kareem" with "QX80" on top of it. The ad copy invites people to "Treasure the Moments". The car's impressive exterior stands tall and proud on the billboards, on a background of a golden sunset. The QX80's powerful stance heralds people’s entrance with a strong, athletic visage. The all-white design features, which are both strikingly beautiful, provide a stunning sense of style. The car’s characteristic double-arch grille was influenced by the delicate folds of traditional Japanese origami, reflecting on its heritage.
This new campaign emerged in the second week of April on Hoarding and Building Wrapping billboards in Dubai.
Advertiser: AW Rostamani Arabian Automobiles
OOH Size: Building Wrapping | Hoarding
Country: United Arab Emirates
Tags: Awareness Campaign | Dubai | Infiniti | UAE | United Arab Emirates | QX80 | INFINITI QX80
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