We know for a fact that Maven Developments is non-beatable when it comes to billboards’ game. Since its last campaign and we have noticed a very noticeable succession. Paying extra attention to details such as marketing is one thing that makes them stand out amongst their competitors. 

Their brilliant Out-of-Home campaign follows the colorful abstract style with illustrations of summer motives such as palm trees, waves, and fish. In fact, the execution of the ad was flawless. The message of the OOH campaign is (Get ready for the second wave) just to refer to the second phase of the project. 

One note worth mentioning is that this campaign is more vibrant and colorful than their previous Baymount Sokhna campaign which was the complete opposite of the energetic vibes as it was so airy-fairy and dreamy. 

The location of this project will be in North Coast area specifically in Ras El Hekma area which makes the whole project is too good to be true. 

If you’re interested in the whole Maven Developments’ Cali Coast campaign including the budget, the locations, and media plan, et cetera. You can check out Monitoring-Out-of-Home (MOOH) Cairo and Dubai. OOH-dedicated analysis system and media intelligence.

The Art & Science of OOH

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