Emirates Auction might be a little bit away from the outdoor advertising scene, but it always comes back with some exciting news that makes our minds boggle. The previous OOH campaign was last year, specifically in April 2021.

This time the bidding company collaborated with Etisalat to give us another good reason to bid. As per the bridge billboard, Uni-pole, and digital Screen displays on Dubai and Sharjah roads, Emirates Auction is promoting a new auction on the phone number with only two digits under “Tag Auction” campaign. Mind-blowing if you ask us!

The Out-of-Home campaign is divided into two colors. The first color is the white one Emirates Auction uses as a primary color. The second color is Etisalat’s famous green to send the message subconsciously to the target audience that the campaign is a collaboration between both companies. One smart move the ad copy did when they related the two-digit phone number to football players' numbered t-shirts to highlight how you’ll be a little extra more special exactly like a football player. It’s worth mentioning that the campaign was limited till 22nd June and the app is available to download for IOS and Android users. 

The Art & Science of OOH

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