German Automotive manufacturer and ergonomic vehicle constructor, OPEL, is back once again on Cairo’s OOH arena. Following their prior preceding on Cairo’s billboards back in March, Opel showcases their Crossland car model, in addition to advertising their available car service bookings via Al Mansour Automotive application.
Opel as always strives to take care of their clients, either by offering them fully inclusive, all around car services or by constantly coming out with new, innovative and upgraded four-wheel drives. The automotive mogul embarked an awareness campaign through its social media channels that customers can now book their service appointments through the Al Mansour Automotive official application. The new campaign ad copy notes “Your Opel is One of A Kind, Treat it Kindly / Book Your Service Via Mansour Application.” They have done so in order to facilitate and ease the process of booking a service appointment for their customers, provided that the Mansour Application is available now on both the App Store and Google Play. Other than a visual of their futuristic and elegant Crossland model, the campaign slogan and brand logo are placed upon a yellow background, which is part of the brand’s identity, also known to be associated with intellect and distinctiveness.
Want to know more about Opel’s new campaign location, budget, strategy, and more, you may take a look at our Egypt and The Emirates OOH-dedicated analysis system and Media Intelligence platform (MOOH).
Industry: Automotive | Mobile Apps
Advertiser: Al Mansour Automotive
Region: North Africa
Tags: Awareness Campaign
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