In a state like United Arab Emirates where the number of expatriates exceeds the number of natives, and in an emirate like Dubai, the leading destination of those expats, a money transfer service provider is crucial, let alone if this provider is as authentic as Western Union and secures transferring an amount of 5000 AED for the price of an ice pop, here we go! 

Following its springtime campaign last march when it offered to transfer up to 5000 AED for the price of a rose, Western Union surprised the audience in the fourth week of August with its summer presence powered by Alfardan Exchange, telling them using their debit card, the process of money transfer is as easy as an ice pop deal!

“For 15 AED (fixed transference fees), transfer up to 5000 AED online via your debit card,” the hoarding billboard said, noting the application of foreign currencies profits, and appending this offer is not valid for NBD, EIB, and LIV bank accounts. 

This limited campaign visited Dubai’s streets in the fourth of August.

Campaign Credits

Industry: Financial Services | Mobile Apps

Brand: Western Union

OOH Size: Hoarding

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Country: United Arab Emirates

Region: MENA

Tags: Awareness Campaign

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