TOD has risen on Dubai’s OOH platforms with a new campaign highlighting how one can watch the FIFA World Cup Qatar 2022 on their platform and more, after their prior appearance. An over-the-top (OTT) service with a subscription, TOD aspires to give its customers unique access to unmatched sports content and more than 35,000 hours of high-quality entertainment and sports programming. The finest blockbusters; Arabic, Turkish, and international, as well as the best children's programming, are all available on TOD, a family-friendly and personalized platform. Through "TOD Originals," the platform also offers a variety of fresh, unique content productions.
TOD exclusively carries beIN SPORTS' unequaled sports programming and offers users the opportunity to opt-in for pay-per-view subscriptions to a number of the most eagerly anticipated sporting events, including the FIFA World Cup Qatar 2022. They advertise this through their visuals and catchy posters, along with the option to watch Champions League, Spiderman No Way Home, and Monarch, showcasing their variety with the caption “The Choice is Yours”. They encourage people to “Start Streaming” by downloading the app.
The new campaign struck Dubai in the first week of September on hoardings, digital screens, and lampposts
Industry: Mobile Apps
OOH Size: Digital Screen | Hoarding | Lamppost
Country: United Arab Emirates
Tags: Awareness Campaign | FIFA World Cup Qatar 2022
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