Egyptian developer Hyde Park has started to evolve their recent strategic branding campaign to focus on specific projects.

Keeping the same slogan of “Places by Hyde Park”, the ads feature Hyde Park New Cairo, Business District and Coast 82 as the leading projects of their portfolio. Different images of each development accompany the logo, hotline and payment facilities.

The campaign was launched during the first days of March and can be seen with uni-poles and double-decker poles in various locations across Greater Cairo.

Hyde Park evolves branding campaign to feature projects-00Hyde Park evolves branding campaign to feature projects-01
Hyde Park evolves branding campaign to feature projects-00Hyde Park evolves branding campaign to feature projects-01

The Art & Science of OOH

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